Privacy Policy

Last updated: September 16, 2026

Whitmore & Lane operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, our customer, with a convenient shopping experience (the "Services").

Whitmore & Lane is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or anonymized so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card numbers, debit card numbers, financial account information, card payment information, transaction details, payment method, payment confirmation, and other payment-related information.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as previous transactions.
Communications with us, including information you provide when contacting us, such as when submitting a customer service request or dispute.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about how and when you interact with, use, or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal information.
Automatically through the Services, including through your device when you use our products or services, visit our website, or through cookies and similar technologies.
From our service providers, including when we engage them to provide technology or services and they collect or process personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing and Improving the Services

We use your personal information to provide the Services and perform our agreement with you.

This may include processing payments, fulfilling orders, remembering your preferences and products you are interested in, sending account notifications, processing purchases, returns, exchanges or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience.

We may also use your personal information to personalize and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and advertising purposes.

This may include sending marketing, advertising, and promotional communications by email, text message, or mail and displaying advertisements for products and services on our Services or on other websites.

Advertising may be based on products you previously purchased, added to your cart, viewed, or other activity within the Services.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide secure payment and shopping experiences, and identify, investigate, or take action regarding fraudulent, illegal, unsafe, or harmful activity.

If you create an account, you are responsible for protecting your account credentials. We recommend that you do not share your username, password, or other login information with anyone.

Communicating With You

We use your personal information to provide customer service, respond to questions and requests, deliver our Services effectively, and maintain our relationship with you.

Legal Reasons

We may use personal information where necessary to comply with applicable laws or respond to valid legal proceedings, including requests from authorities or government agencies.

We may also use information to investigate or participate in potential or ongoing legal proceedings and to enforce or investigate possible violations of our policies or terms.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes in accordance with this Privacy Policy.

These circumstances may include:

With Shopify, vendors, and other third parties that provide services on our behalf, such as IT services, payment processing, analytics, customer support, data storage, order fulfillment, and shipping.
With business and marketing partners to provide services and advertising.
When you request or authorize us to disclose certain information to third parties, such as when necessary to ship your products or when you use social media widgets or login integrations.
With our affiliates or within our corporate group.
In connection with a business transaction such as a merger, acquisition, restructuring, or bankruptcy.
Where necessary to comply with legal obligations, court orders, subpoenas, warrants, or similar requests.
Where necessary to enforce our terms and policies or protect the Services, our rights, our customers, or others.

Depending on where you live, you may have the right to request that we do not share your information for personalized advertising based on your activity across different websites or merchants.

Our Relationship With Shopify

Our Services are supported by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

Information that you submit through the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than your own.

We may also use certain advanced Shopify features that incorporate information collected through your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify may be responsible for processing certain personal information and responding to requests relating to your rights regarding that processing.

For more information about how Shopify processes your personal information, please visit the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also be able to exercise certain privacy rights through Shopify at:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by Whitmore & Lane, you should review that website's privacy policy, security practices, and other terms.

We are not responsible for the privacy or security practices of third-party websites, nor do we guarantee the accuracy, reliability, or completeness of information found on those websites.

Information you provide in public or semi-public spaces, including third-party social media platforms, may also be visible to other users.

The inclusion of third-party links does not imply that Whitmore & Lane endorses the content, owners, or operators of those platforms unless explicitly stated.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children below the legal age applicable in their jurisdiction.

If you are the parent or guardian of a child who has provided personal information to us, you may contact us to request that the information be deleted.

As of the effective date of this Privacy Policy, we are not aware of knowingly "selling" or "sharing," as those terms may be defined under applicable laws, personal information belonging to individuals under the age of 16.

Data Security and Retention

Please be aware that no security system is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information you send to us may also not always be secure while being transmitted. We recommend that you only use secure communication channels when sending confidential or sensitive information.

How long we retain your personal information depends on several factors.

These may include whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.

Your Rights and Choices

Depending on where you live, you may have one or more rights regarding your personal information.

These rights are not absolute and may only apply in certain circumstances. In some situations, we may refuse a request where permitted by applicable law.

Your rights may include:

Right to access or know. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to request that inaccurate personal information be corrected.
Right to data portability. You may have the right to receive a copy of your personal information and, in certain circumstances, request that it be transferred to another party.
Managing communication preferences. We may send promotional emails to you. You can unsubscribe at any time using the unsubscribe option included in our emails. If you unsubscribe from promotional communications, we may still send non-promotional communications relating to your account, purchases, or orders.

UK and European Economic Area Residents

If you live in the United Kingdom or European Economic Area, you may have additional rights, subject to restrictions and limitations under applicable law.

These may include:

Right to object to or restrict processing. You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Right to withdraw consent. Where we rely on your consent to process personal information, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.

You may exercise these rights where indicated within the Services or by contacting us.

You will not be discriminated against for exercising your privacy rights.

Before processing certain requests, we may need to verify your identity where permitted by law.

You may also appoint an authorized representative to make requests on your behalf where permitted by applicable law. We may require proof that the representative has been authorized by you and may also ask you to verify your identity directly.

We will respond to valid requests within the time period required under applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us at:

support@whitmoreandlane.com

Depending on where you live, you may also have the right to appeal our decision or submit a complaint to your local data protection authority.

For residents of the European Economic Area, a list of relevant data protection authorities is available through the European Data Protection Board:

https://edpb.europa.eu/about-edpb/about-edpb/members

International Transfers

Your personal information may be transferred, stored, or processed outside the country in which you live.

Where personal information is transferred outside the European Economic Area or United Kingdom, we will rely on legally recognized transfer mechanisms where required.

These may include the European Commission's Standard Contractual Clauses, equivalent mechanisms approved by UK authorities, or transfers to countries that have been recognized as providing an adequate level of data protection.